Taking User Experience to the Next Level

Situation: ClickTale, an Israeli vendor of Web analytics, was seeking recognition for the company’s pioneering behavioral technology to build visibility in the US.  Approach: Fusion helped establish ClickTale as customer experience experts by placing feature articles in top-tier business, consumer and technology outlets.  With a desire for top tier press and a lack of hard […]

Neuter the Bunny

Situation: Of the many divisions that we’ve handled for Panasonic, one demanded extreme creativity. The battery segment of consumer packaged goods is not for the faint of heart. It’s an area that typically is considered commodity, a last minute POS purchase, and generally not top of mind with consumers. Panasonic entered into this fray, and […]

Don’t Throw Rocks in Glassbox Houses

Situation: Customer experience was never as important a subject as in the past few years. But visibility can cut both ways, and with Glassbox Digital, we needed both aggressive proactive marketing and crisis management. Strategy: The proactive effort for Glassbox focused on helping banks and merchants understand their ability to closely track and analyze how […]

Process-Driven Marketing Leads to a Payment Processor Success Story

Situation: As the market for international merchants and digital banking emerged, the need for payment solutions also grew exponentially. Zooz was there to fill the gap. Strategy: We employed an educational program which helped explain and simplify the modern payments and banking architecture to both merchants and financial institutions. Developing a vast amount of content, […]

Can You Hear Me Now Saying 5G?

Situation: Advanced RF Technologies, Inc. (ADRF) is one of the leading in-building wireless solution providers for the four major U.S. carriers, but they found it challenging to interest the media because of their position as a niche play in the broader telecommunications space and in the many verticals they service, including public safety, healthcare, manufacturing, […]